Managerial Economics

4/12/01

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Table of Contents

Managerial Economics

Course Outline:

Analyzing the Structure of a Market

Material to be covered:

Pricing

e-con.com

Foundations of Strategy

Aim of Course

Level of Course

Demand and Supply

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The Market Mechanism

The Market Mechanism

Demand Curve -Income Rises

Demand Shifts

Supply shifts

D & S shift

The Market Mechanism

The Market Mechanism

The Market Mechanism

The Market Mechanism

The Market Mechanism

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Consumption & Price of Copper 1880-1998

The Long-Run Behavior of Natural Resource Prices

Changes In Market Equilibrium

Changes In Market Equilibrium

Changes In Market Equilibrium

Changes In Market Equilibrium

Price elasticity of demand:

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Elasticity = (dQ/Q)/(dP/P) = (dQ/dP)*(P/Q) = -2*(P/Q)

Elasticity and Pricing

Relationship between demand, quantity and revenue:

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PED when revenue is maximum

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Cross price elasticity of demand:

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Supply Elasticity

Elasticities of Supply and Demand

Elasticities of Supply and Demand

Elasticities of Supply and Demand

Changes in the Market: 1981-1998

Marginal Revenue

Relationship between demand, quantity and revenue:

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PED when revenue is maximum

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Marginal Revenue & PED

Income Elasticity of Demand:

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Short-run vs. long-run elasticities

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Short-Run Versus Long-Run Elasticities

Short-Run Versus Long-Run Elasticities

Short-Run Versus Long-Run Elasticities

Price of Crude Oil

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Upheaval in the World Oil Market

Price Elasticity Estimates

Upheaval in the World Oil Market

Upheaval in the World Oil Market

Upheaval in the World Oil Market

Impact of Saudi Production Cut

Upheaval in the World Oil Market

Upheaval in the World Oil Market

Impact of Saudi Production Cut

Uses of elasticities

Examples:

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The price of oil in 2020

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Example:

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Lessons on Demand and Supply

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AMAX Case

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Marginal Costs

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Author: Brian Hebb

Email: [email protected]

Home Page: www.gsb.columbia.edu/faculty/gheal