2010 Annual CWIB Conference

Special Keynote Address by

Mary Beth West

CBS MBA '86, Executive Vice President and Chief Marketing Officer, Kraft Foods Inc.

Ms. West is responsible for Kraft Foods Consumer Insights & Strategy, Integrated Marketing Communications, Consumer Services, Sustainability and the Tassimo hot beverage business on a global basis. She currently serves on Board of Directors for J.C. Penney Co., Inc. and is a member of the Executive Leadership Council. Ms. West has been recognized for her achievements by the Minority MBA's Next Generation of Business Leaders and by Crain's Chicago Business in 2001 for their annual "40 under 40" listing. Mary Beth received a Bachelor of Science in Management from Nazareth College of Rochester and a Master of Business Administration from Columbia University.

Redefining Business, Reinventing Yourself.

This year's CWIB Conference explores the continuing evolution in the business environment with a particular focus on its impact on women in business. The recent financial crisis and its aftermath have challenged traditional thinking about career goals and progression. Women now have the challenge, and the immense opportunity, to create a new reality for their own career paths and to lead the way for future generations of women. Our Conference panelists will examine how today's women leaders are making an impact on three levels: in business, in their positions within their organizations, and in their personal and professional development. Through these discussions, participants will have the opportunity to explore and define their own place within the current and future business environment.

Columbia Women In Business

CWIB is a professional and social organization that strives to provide Columbia Business School women with contacts and resources to assist them in their academic and professional careers. CWIB is committed to working with faculty, administrators, alumnae and the greater business community to promote the role of and to create opportunities for women in business.