2010 Annual CWIB Conference

Presenting Our Keynote Speaker

Mary Beth West
CBS MBA '86
Executive Vice President and Chief Marketing Officer, Kraft Foods Inc.

Keynote Speaker: Mary Beth West

Mary Beth West is Executive Vice President and Chief Marketing Officer, Kraft Foods Inc. She is responsible for Consumer Insights & Strategy, Integrated Marketing Communications, Consumer Services, Sustainability and the Tassimo hot beverage business on a global basis. Most recently, Mary Beth was Group Vice President, Kraft Foods and President, North America Beverages Sector. She managed a sector with more than $3 billion in revenues, comprised of such iconic brands as Maxwell House coffee, Tassimo, Crystal Light, Capri Sun and Kool-Aid. Mary Beth was named to this position in April, 2006.

Mary Beth began her career in 1986 when she joined General Foods as Associate Product Manager on Maxwell House. She held a number of marketing positions of increasing responsibility in both the Maxwell House and Desserts Divisions. In 1998, she was promoted to Vice President, New Business Development to work on new products. The following year, she became Vice President of Marketing for the Enhancers Division, leading efforts on Miracle Whip salad dressing, Kraft Mayo and Kraft Salad Dressings. In 2001, Mary Beth was tapped to run Kraft's Meals Division, a post she held for three years. In late 2004, she was appointed Group Vice President, Kraft Foods and President, North American Grocery Sector, where she managed brands such as Jell-O gelatin, Cool Whip whipped topping, Grey Poupon mustard and A.1. sauces.

She currently serves on Board of Directors for J.C. Penney Co., Inc. and is a member of the Executive Leadership Council. Mary Beth has been recognized for her achievements by the Minority MBA's Next Generation of Business Leaders and by Crain's Chicago Business in 2001 for their annual "40 under 40" listing.

Mary Beth received a Bachelor of Science in Management from Nazareth College of Rochester and a Master of Business Administration from Columbia University.

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