The Green Business Club Presents:

The Green Marketing Competition Background: The Green Business Club (GBC) needs an innovative,
exciting marketing campaign to raise awareness among CBS students about ways to be more eco-friendly,
or to “go green,” on campus.

Contest Rules: Create a cohesive marketing campaign including (but not limited to)
a combination of advertisements to be displayed on the event screens in Uris & Warren halls and
emails to be mailed out to the CBS student body. The campaign could also include ideas for laminated
signs to be posted near recycling bins or anything else that would raise awareness – be creative!

There must be at least one ad for each of the following GBC green initiatives:

Recycling - There are bins in the halls and all classrooms for paper, plastic/aluminum and trash.
Show students that it’s not “cool” to not recycle and educate them on what goes where (so people
know not to throw regular trash in the recycling bins, etc.).

Happy Hour steins - Remind students to bring their stein to happy hour instead of using disposable cups.
Students who have lost or forgotten their steins can purchase a new one for $5 from 6:30-8:00pm during
every Happy Hour.

Coffee discount - Coffee is just $1 + tax ($1.08) in Uris Deli for anyone who brings his/her own reusable
coffee mug.

Reusable water bottles - Encourage students to bring a reusable bottle to school and fill it up in the
Reverse Osmosis Water Coolers in Uris & Warren.

There is no limit on the number of students who work on each campaign entry.

All entrants should email Rachel Moser and Mica Odom (below) to obtian the required powerpoint template.

Deadline: Send all entries to Rachel Moser at rmoser09@gsb.columbia.edu and
Mica Odom modom09@gsb.columbia.edu by Monday, November 17th, 2008 at midnight.
Please send either of us an email with any questions and/or concerns.

Prize: The winning CBS student, or group of students, will be announced at the MAC Conference on
November 21st and the winning ads will be displayed at the conference during the Green Fair – where
marketing industry professionals and students will be in attendance. We will also reward you with 2
bottles of delicious, organic red and white wine.