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The objective of the Columbia Business School Latin America Conference is
to be a panel for discussion of the forces that forge the Latin America reality.
The title of this year's conference will be "Turnaround
Strategies in Latin America: Macroeconomic and Business Perspectives"
and will address the difficulties that the region currently faces and strategies
to overcome them from a macroeconomic and business perspective. The conference
will be divided in two blocks.
The first block "Macroeconomic
Environment and its influence in Business Development" will take place
in the morning and will address the Influence of Macroeconomic Policy in Latin
America. This block will count with prominent academics in the area, such as Robert
Mundell Nobel Prize of 1999, and key decision makers in the current and past economic
development of the region such as William McDonough President of the Federal Reserve
Bank of New York, Miguel Urrutia Governor CB Colombia and Mario Blejer former
Governor CB Argentina.
The second block
"Strategies for Successful Management under Adverse Macroeconomic Conditions"
will be held in the afternoon and will address the difficulties that businesses
in the region face under the current economic situation and how to successfully
overcome them. This block will count with leaders of successful companies that
have a strong presence in Latin America, such as Cesar Alierta Chairman of Telefonica;
and leaders of the business arena in Latin America, such as Paolo Rocca CEO of
Tenaris.
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Uris Hall, Columbia University, 3022 Broadway, New
York, NY 10027
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