| 11:45–12:30
|
Registration and Lunch |
| 12:30–12:45
|
MAC President & Welcome Remarks |
| 12:45–1:15
|
Keynote Address |
| 1:25–2:10
|
Panel I - Brands as Publishers |
| |
Brands are increasingly creating and publishing interesting content to engage and connect with consumers in new ways. This panel explores challenges and opportunities as brands become publishers, including communication challenges, and how new kinds of media influence where and how brands reach consumers. |
| 2:20–3:05
|
Panel II – The Mobile Economy |
| |
For marketers, mobile delivers invaluable access to consumers. This panel will explore the latest mobile trends, how to determine if your brands need a mobile app, and how to leverage enhanced location awareness. |
| 3:15–4:00
|
Panel III – Cross-Platform Analytics |
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Consumers are flocking to the internet and emerging media channels and consequently brands are following them. Today, there are countless channels to drive brand awareness and purchase. As brands explore ROI beyond traditional mediums, it’s important to establish sound metrics across platforms. |
| 4:10–4:55
|
Panel IV - Cutting Through the Clutter |
| |
There are thousands of products on shelves, hundreds of brands, and dozens of communication channels – the paradox of choice is truly becoming overwhelming for both consumers and brands. In this new reality, how do brands continue to stand out and reach out to consumers in innovative ways? We’ll take a look at how successful organizations are rising to the challenge. |
| 5:15–6:15 |
Industry Fair |
| 6:30–7:30
|
Networking Reception |
