Fifth Annual Marketing Conference

The Marketing Association of Columbia invites YOU to discuss the role of consumers as collaborators, influencers, and brand builders

As consumers become ever more inundated with marketing messages, companies are seeking ways to more actively engage them, involve them in the marketing process, and individualize the customer brand experience. Everyday consumers are now involved in developing individualized products and pricing, and are influential in driving targeted marketing and brand building efforts, making the company/customer relationship that much stronger and the resulting marketing messages that much more effective. The 2009 MAC Conference “You Marketing” seeks to bring together influential marketers from a variety of industries who have successfully utilized consumers as a tool to build their brands.

Fifth Annual Marketing Conference

Friday, November 13, 2009

Lerner Hall, Columbia University

Recruiting Brunch: 9:30 am - 10:30 am

Conference: 11:00 am – 4:00 pm

The Columbia Marketing Conference is organized entirely by Columbia Business School students. Please contact the team with any questions or comments:

Brittany Binet: Co-VP of Conference 

Marielle Nagy: Co-VP of Conference

Sivan Einstein: VP Sponsorship

Erin Fu: Panel Co-Chair 

Jennifer Smith: Panel Co-Chair 

Mandy Tang: Communications Chair 

Amy Loomis: Special Events Chair

Sharon Park: Co-AVP of Conference

Sanja Partalo: Co-AVP of Conference

Elisabeth Rotrou: Special Events Manager

Please visit the official 2009 conference website for more information.