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Thank you to MAC’s lead sponsors
for your generous support. |
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The 7th Annual MAC Conference
Friday, December 2, 2011 | 8:30am – 5:00pm
Lerner Hall, Columbia University
Registration Now Open! |
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The Dynamics of Change: Marketing in a Transformational Era
In today’s constantly changing world, companies must adapt and move forward or face being left behind. With a highly informed and connected consumer base, an expanding global marketplace, and the proliferation of social media, innovation is key in today’s marketing environment. Marketers must have laser-like strategic focus to compete effectively in these ever-changing and challenging conditions. Marketing in this transformational time can be overwhelming and confusing, but also exciting and inspirational.
The 2011 MAC Conference will examine the changing environment companies are working within and how it has impacted their marketing strategies, focus, and implementation. Through panels, speakers and interactive events, we will bring together students, professionals and academics from different backgrounds to share successful new practices and discuss the future outlook of marketing.
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