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Thank you to MAC’s lead sponsors
for your generous support. |
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8th Annual MAC Conference: The Paradox of Choice
Friday, November 16, 2012 | 11:45 AM - 7:30 PM (EST)
Carolines on Broadway, 1626 Broadway New York, NY 10019
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The paradox of choice and giving consumers too much to choose from -- choice is precious but choosing is a chore.
The opportunity to interact with brands in countless ways and the growing number of media channels is creating ever more options for consumer engagement. Today, consumers also have more product options than ever before.
We’ll explore how marketers are deciding which channels to use, what content to share, which products to put on the shelf, and how to create the most relevant brand experience in order to engage and build loyalty among consumers in a way that is both meaningful and effective. |
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