Agenda

11:00 – 11:30	Student Registration
11:30 – 12:30	Student & Recruiter Career Lunch
12:30 – 1:00	General Registration
1:00 – 1:05	Introduction by Lisa Grey, MAC President
1:05– 1:25	Opening Remarks
	by Shawn Gold, CMO, MySpace.com
1:25– 2:00	Keynote Address
	Shelly Lazarus '70, Chairman and CEO, Ogilvy & Mather Worldwide
2:10 – 3:00	Panel #1:
	The Age of Consumer Generated Content
3:00– 3:20	Break and Light Snack
3:20– 4:20	Panel #2:
	Creating a Winning Brand: Integrated Marketing Done Right
4:30 – 5:15	Keynote Address
	Richard Lenny, Chairman, President & CEO, The Hershey Company
5:15 – 5:30	Closing Remarks
	by Kamel Jedidi, Professor and Chair of Marketing Division, Columbia Business School
5:30 – 7:00	Cocktail Reception
	Location: Faculty Room, Low Library

Location: Low Library
Conference attire is business casual

Panels' Information:

Panel #1: The Age of Consumer Generated Content

Customer engagement has risen to new heights with the rise of MySpace, YouTube, the cornucopia of blogs, and word-of-mouth buzz. Consumer generated content has garnered exceptional momentum as a bold alternative to traditional marketing with customers wielding increasing influence in defining today's brands. With consumers' opinions, experiences, and commentary critical to brand perception, panelists will address the future of consumer generated content. How will companies bridge the gap between traditional marketing methods, online efforts and consumer participation to create a seamless marketing strategy? How do they balance upholding brand integrity and inviting customer participation? Join us as we explore the future of customer interaction, creation, and participation of today's most influential brands and campaigns.

Panel #2: Creating a Winning Brand: Integrated Marketing Done Right

Innovation, communication, customization. What are the success factors in crafting a fresh, yet effective brand? Consumers are flooded with a plethora of product offerings and choices, and marketers are tasked with the challenge of balancing product innovation, new channels of communication, and traditional outlets to connect with customers. How can companies successfully integrate alternative techniques into winning marketing campaigns? How do they create brands that are creative and impacting? This session will discuss tactics encompassing all areas of marketing to explore how companies leverage innovation and communication to create a winning strategy.