Keynote Speakers

Richard Lenny
Chairman, President and Chief Executive Officer, The Hershey Company

Shelly Lazarus '70
Chairman and Chief Executive Officer, Ogilvy & Mather Worldwide

Welcoming Remarks

Shawn Gold
Chief Marketing Officer, MySpace.com

Panelists

Panel #1: The Age of Consumer Generated Content

Daniel Blackman
Strategic Partner Development, Google Video

Damon Burrell
Director of Marketing, MTV.com

Deb Kadetsky
Director Online Marketing, VH1.com

Elissa Tomasetti
VP Marketing, Financial Times

Moderator: Professor of Marketing Rajeev Kohli

Panel #2: Creating a Winning Brand: Integrated Marketing
Done Right

Heather Campbell
Vice President, Consumer Marketing; ESPN

Matthew Egol '98
Principal, Global Consumer and Media Practice; Booz Allen Hamilton

Dany Levy
Founder and Editor-in-Chief, DailyCandy.com

Kirsten Marsh
Senior Director, Redken; L'Oreal

Bill Rauschenbach
Vice President, Co-brand and Strategic Alliances Acquisition in CCSG; American Express

Ken Seiter
Senior Director, Integrated Marketing Beverages; Kraft

Moderator: Adjunct Professor of Marketing Jeremy Kagan