Agenda

9:30 – 10:00 am	Student Registration
10:00 – 11:00 am	Student & Recruiter Career Brunch
10:30 – 11:00 am	General Registration
11:00 – 11:05 am	Introduction
	Michelle Kwong Rutherford, MAC President
11:05– 11:30 am	Opening Remarks
	Michael Fanuele, Managing Director of Strategy, Euro RSCG
11:30 – 12:00 pm	Keynote Address
	Susan Sobbott, President, OPEN from American Express
12:00 – 12:40 pm	Panel #1:
	How do you control your brand image in a consumer controlled world?
12:40 – 1:20 pm	Lunch
1:20– 2:00 pm	Panel #2:
	Is loyalty built on branding or is it routine?
2:00 –3:00 pm	Keynote Address
	Steve Stoute, Founder and Chief Creative Officer, Translation Consultation + Brand Imaging
3:00 – 3:15 pm	Closing Remarks

Location: Low Library
Conference attire is business casual