The Marketing Association of Columbia welcomes you to explore what makes a brand part of your life.

How can companies manage brand image in a world where consumers have more influence than ever? Are we loyal to "our" brands or are our purchases based on habits?

Third Annual Marketing Conference

Friday, November 2, 2007
Low Library, Columbia University
Student Recruiting Brunch: 10:00 am - 11:00 am
Conference: 11:00 am - 3:30 pm

Keynote Speakers:

Susan Sobbott
President, OPEN from American Express

Steve Stoute
Founder and Chief Creative Officer, Translation Consultation + Brand Imaging

Opening Remarks:

Michael Fanuele
Managing Director of Strategy, Euro RSCG

If you have any questions, please contact:

Hillary Posternak : HPosternak08@gsb.columbia.edu
Mette-Louise Moeller: MMoeller08@gsb.columbia.edu