Keynote Speakers

Susan Sobbott
President and General Manager, OPEN from American Express

Steve Stoute
Founder and Chief Creative Officer, Translation Consultation + Brand Imaging

 

Welcoming Remarks

Michael Fanuele
Managing Director of Strategy, Euro RSCG

 

Panelists

Panel #1: How do you control your brand image in a consumer controlled world?

Moderator: Professor of Marketing Bernd Schmitt

Devrin Carlson-Smith
Honeyshed

Aliza Freud
Founder and CEO, SheSpeaks Incorporated

Shane Kent
Brand Marketing Manager, Unilever

Trudy Larson
Vice President of Marketing, PR, and Retail Services, Joseph Abboud

 

Panel #2: Is loyalty built on branding or is it routine?

Moderator: Assistant Professor of Marketing Brett Gordon

Jim Figura
Vice President of Global Consumer Research and Insights, Colgate-Palmolive Company

Mike McCarley
VP, Strategic Marketing, Communications and Promotions for NBC Sports and Olympics

Susan Song
SVP and Director of Branding and Competitive Intelligence, Citi Cards North America

Lindsay Schmid
Senior Marketing Manager, Fresh Direct