Columbia Business School's world-renowned marketing faculty, coupled with its superb curriculum, have catapulted the school to the forefront of the marketing world. With New York City as their backyard, students are able to leverage concepts learned in the classroom and witness marketing innovation in action at Madison Avenue, Times Square, and the Fashion District.
The Marketing Association of Columbia is pleased to contribute to the exploration of global marketing. The conference will bring together approximately 350 faculty, alumni, students and prominent leaders from the marketing field to address the theme, “Getting Hooked: How Brands Are Making It Personal.”
How can companies manage brand image in a world where consumers have more influence than ever? Are we loyal to “our” brands or are our purchases just based on habit? As it becomes more challenging to manage and control brands and as the power of the consumer is growing, what innovative marketing strategies will provide lasting impact and resonance?
The conference will look at the cutting edge ways companies are building lasting brand loyalty in a fragmented marketplace. We invite you to join this forum to explore the latest trends and research in the field, and foster personal and professional networks.