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Prospective StudentsCurriculum & Marketing Department
 

Marketing at Columbia Business School is a dynamic community of faculty members, students and alumni. We research, teach, study and connect at Columbia Business School. Located in New York City, we are surrounded by the latest innovations from leading marketing practitioners as well as the cutting-edge research conducted by our world-renowned faculty. Columbia’s Marketing Program develops creative and analytical marketers armed with the skills, network and experience to succeed. Columbia Business School is where marketing happens.

CBS Marketing Department

The Center on Global Brand Leadership at Columbia Business School

 
 
Featured Course:
 
Retailing: The Design & Marketing Of  Luxury Products
Master Class – Fall 2013
 
This interdisciplinary class addresses the unique properties, opportunities, and challenges of the luxury industry by studying challenges relevant to the field in the various aspects of the business, from design, production and management, marketing to distribution and promotion. The course structure includes presentations (by faculty and by industry presidents, CEOs, and senior executives), discussions, and team projects.

In this semester-long course, MBA students from Columbia Business School work in teams of 8 with students from Parsons The New School for Design (4 MBA and 4 Parsons students) to solve actual case studies created exclusively for this class by the participating companies. The following companies will participate in the fall 2013 semester: Balenciaga, Dior, Havas Luxe, Louis Vuitton and Maclaren.

This class is taught by Professor Ketty Maisonrouge, President on the Board of Directors of the Luxury Education Foundation (LEF). A MAC sponsor, the Luxury Education Foundation is a U.S. not-for-profit organization focusing its efforts on educational programs, including this Columbia Business School/Parsons The New School for Design course. The unique collaborative program fosters a better understanding of the significant role that each field plays in the success of luxury brands.
 
 
 
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