Prospective Students
Thank you to MAC’s lead sponsors
for your generous support.
Prospective StudentsFrequently Asked Questions
 
What companies recruit on campus?
   
  Recent placements for Marketing jobs include:
   
 
American Express IBM
Apple Kraft Foods
AT&T L’Oreal
Becton Dickinson Merck / Schering Plough
Bristol-Myers Squibb Pfizer
Church & Dwight Phillips
Dannon Reckitt Benckiser
Estee Lauder Unilever
General Electric    
   
Will it be hard for “career switchers” to break into Marketing? What resources are available to help with this transition?
   
 
Like anyone trying to break into a new industry “career switchers” into marketing will have to put forth extra effort – but it can be done! There are plenty of Columbia Business School students who have successfully made the transition and companies that recruit on campus regularly hire students without industry experience.
Resources available:
 
Second-Year Students in MAC are always willing to share their advice and experiences. Each First-Year is assigned a Second Year Mentor in MAC to help them with resumes, cover letters, and general recruiting questions.
Mock Madness – a full day of intensive, interactive, and fun mock interview practices, case workshops, and other activities run by MAC.
Career Fellows – Second Year students available in each industry to help with any aspect of the recruiting and career development process.
Career Advisors – Full Time employees of Columbia available to help with any aspect of the recruiting and career development process.
On Campus Presentations and Panels run by employers to educate students about their companies and what is expected of Summer Interns and new employees
   
What kinds of Marketing classes will be available to me?
   
 
First Semester Core - Marketing Strategies Course
Second Semester Core – Managing Marketing Programs
A plethora of Marketing electives will be available to you during your time at Columbia Business School. You will have the chance to take 2 electives during your second semester and 5 electives each of your third and fourth semesters.
   
What is the Marketing Department like at Columbia?
   
 
A world-renowned faculty
  The faculty publishes in leading marketing journals and is highly respected in the academic community. Numerous important developments have originated at Columbia ranging from John Howard’s work in the 1960s and ’70s, which developed a comprehensive and scientific model of customer behavior, through current contributors to the understanding of behavioral anomalies, brands, the role of product experience, emotions in decision making and the value of marketing assets.
An unmatched marketing curriculum
  Marketing at Columbia Business School offers a balanced curriculum encompassing consumer behavior, marketing strategy, retailing leadership, marketing management and quantitative modeling — all taught by world-class marketers from academia and industry.
The marketing capital of the world
  New York City is the home of Madison Avenue, Times Square, the Fashion District and thought leaders in marketing and branding strategy, as well as leading companies in media, retail, financial services, consumer products, pharmaceuticals and other industries. Top marketing executives, only a subway ride away, are members of our extended community and frequently participate in speaking engagements and panels at the School.
Corporate relationships that lead to a lifetime of career opportunities
  With a wealth of marketing-focused companies in our backyard, our marketing students enjoy unparalleled opportunities to interact with recruiters as well as alumni in marketing positions at these companies. These close relationships often lead to real-world experience through class consulting projects and student internships. Recruiters from around the country and the world consistently rank students from our Marketing Program at the top of their talent pool; students’ success is demonstrated not only by their high placement rate but also by their job satisfaction throughout their careers. Creative and analytical, our students have a passion for marketing.

- CBS Marketing Department
- The Center on Global Brand Leadership at Columbia Business School
   
What industries do students interested in Marketing typically find jobs?
   
 
Consumer Packaged Goods Beauty
Financial Services Media & Entertainment
Retail Marketing Consulting
Technology    
 
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