Membership Events Resources Thank you to MAC’s lead sponsors for your generous support. Current StudentsResources   MAC strives to provide the resources to help members build their resume, research companies and industries, as well as prepare for interviews. In addition to these tools, make sure to check out the great tools available to you on COIN.   Marketing 101 Presentations   • Cracking the Marketing Code: Marketing Basics • Tackling the Marketing Case   MAC Handbooks 2009-2010   • MAC Recruiting Handbook • MAC Interview Handbook   Marketing Interview Preparation Materials   • Advertising Critique Score Card • Creativity Case Score Card • Declining Sales/Share Score Card • Defending Against New Competitor Score Card • General Business Case Score Card • New Product Launch Score Card • CMC Career Management Tools, Industry Research, Marketing • CMC Digital Media Center • Videos from Marketing Recruiters • Clorox Case Interviewing Companion • Clorox Interview Prep Guide • General Mills Interviewing Guide • Kraft Marketing Interview Guide • P&G Questions • Interviewing Practice Questions: “General Questions” • 40 Common Interview Questions and Answer Strategies   Industry Websites   The following links are helpful for industry research.   • American Marketing Association • New York American Marketing Association • Center on Global Brand Leadership • Brand Week • Marketing Leadership Council • Brand Channel • ClickZ Network; Solutions for Marketers • GMA: Grocery Manufacturers Association   General Tools   Click on the links below for general career guides and resources.   • Aquent / AMA Compensation Survey of Marketing Professionals • Careers in Marketing • MBA Jungle • Hoovers • WetFeet • Career Magazine Database

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