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#FROMLIKETOBUY: DESIGNING THE DIGITAL EXPERIENCE |
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Lauren Sherman (Moderator)
Luckymag.com
Executive Digital Editor
Lauren Sherman is the Executive Digital Editor of Luckymag.com. She writes, edits and guides the content of the site and other digital products. She joined Lucky from Fashionista.com where, as Executive Editor, she led the top independent fashion news site in the US. Previous to Fashionista, Lauren was a reporter at Forbes covering luxury goods and fashion. Before Forbes, Lauren was the online editor at London-based Quintessentially. She has also contributed to Forbes Asia, Businessweek and Stylelist. |
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Lisa Green
Google
Head of Industry, Fashion & Luxury Goods
Lisa Green is currently the Head of Industry for the Fashion & Luxury Goods segment at Google. She has been at Google since 2005, focusing her efforts on brand-centric advertisers. Throughout her tenure at Google, she has worked internationally to develop relationships with executives at key agency partners and increase agency investments. Lisa was a founding member of the Agency Development Team and launched the Campaigns & Elections Team. She is a recipient of Google’s G-Values Award and Americas Impact Award, which recognize outstanding performance.
Prior to working at Google, Lisa spent 2 years at National Journal Group, working with large advertisers that targeted beltway insiders and Members of Congress. Lisa received her Bachelor of Arts in Spanish and History from Middlebury College. She is fluent in Spanish and is a member of the New York Road Runners Club. Lisa currently lives in New York City with her husband Adam, their baby girl Alexa and their dog, Tucker. |
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Maureen Mullen
L2 Think Tank
Director of Research and Advisory Services
Maureen Mullen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment benchmarking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern. |
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Trudy Hardy
BMW of North America
Manager, Marketing Communications and Events
Trudy Hardy, Manager of Marketing Communications and Events for the BMW brand, oversees the strategic development of all marketing communications and consumer events in the United States. She is responsible for developing the BMW Brand in the United States through national and regional advertising, experiential marketing, digital marketing and social media. She is also a member of an international marketing team who develop global marketing strategies and campaigns for new product launches.
Trudy joined the BMW Group family in 2001 as the Brand Communications Manager for MINI USA. She was one of the original team members responsible for launching the MINI brand in the United States and was promoted to the head of Marketing for MINI in 2005. In that role she was responsible for brand strategy, positioning, communication, research and events.
With over 17 years of automotive marketing experience, she began her automotive career with Jaguar Cars in the United States. There she held several positions within the marketing group, from Advertising Production to Brand Management. |
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Dave Surgan
Manager, Digital Media Communications
Dave Surgan manages Digital Media Communications at Morpheus Media and Createthe Group planning for some of the most prestigious brands in the world including IFC (Independent Film Channel), Marc Jacobs, Knoll, Hennessy, and Bottega Veneta. Dave recently spoke at South by Southwest 2012 and has guest lectured at NYU Stern Business School and Iona College. He tweets at @hamsandwich and maintains a fried chicken blog. |
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Juston Payne
Juston manages brand and media partnerships at foursquare and attends NYU Stern School of Business. After graduating from Stern in May, he will join Google to work in product strategy. Prior to business school, he led the online advertising group at John Wiley & Sons, where he spearheaded the company's transition from offline to online advertising. He writes about social media and technology at DVWLR.com.
Follow him on Twitter @justonpayne. |
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MBA ENTREPRENEURS: THE NEW FACES OF RETAIL |
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Simone S. Oliver (Moderator)
New York Times
Online Fashion Editor
Simone S. Oliver is the Online Fashion Editor at The New York Times. In that role, she helps shape the Styles section's rapidly expanding fashion on the Web through slide shows, videos, Web-only content, the On the Runway blog, and, most notably, the iPad app, The Collection, while also working closely with the other editors on staff on the weekly production of the print versions of Thursday and Sunday Styles.
Before becoming the Styles Web editor, Simone reported and produced original audio and video companions for print stories, as well as Web-only features as a senior fashion producer.
Simone collaborates with editors, reporters, photographers, videographers, designers, developers and countless freelance contributors to conceptualize and coordinate online coverage for the NYTimes.com Fashion & Style section, including driving the Web report during fashion show season. She also reports and writes on topics ranging from fashion and beauty to social media culture. Simone is passionate about storytelling and style, and her work is a marriage of the two. |
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Amy Jain
BaubleBar
Co-Founder
Amy brings both familiarity with launching a start-up, as well as experience working with consumer products companies to this venture. In 2006, she was chosen as one of nine professionals to help start Centerview Partners, a boutique advisory and private equity firm in New York City. Amy played a critical role in building the Company's infrastructure, from negotiating contracts with service providers to developing a recruiting program. Amy also brings intimate knowledge of the consumer products industry from her positions at UBS Investment Bank and Centerview Partners. Work for key clients such as H.J. Heinz, PepsiCo, UST, Kraft Foods and Campbell Soup has resulted in substantial experience conducting primary and secondary market research, developing operating plans, writing investor presentations, and marketing brands for sale, all of which she has leveraged to inform the BaubleBar model. Amy graduated in 2004 from Yale University with a B.A. in Economics and Political Science, and received her MBA from Harvard Business School in May 2010. |
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Carla Holtze
Have to Have
Co-Founder
Carla Holtze is the co-founder of Have to Have, a social commerce site that enables consumers to save products from across the web, share with friends and click to buy. Her personal style is eclectic and inspired by art and international travel. Prior to founding Have to Have, Carla consulted for the Economist Intelligence Agency and Goji Gourmet, a startup. She began her career at Lehman Brothers where she worked for 5 years in New York and Hong Kong. Carla has her MBA from Columbia Business School and a Masters in Journalism from Columbia Journalism School. |
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Mona Bijoor
JOOR
CEO
With over twelve years of experience, Mona benefits from understanding both the brand and boutique perspectives having worked for CHANEL, Elie Tahari, Cynthia Rowley, Mimi Maternity, and Ann Taylor. She received a BA from the University of Pennsylvania and an MBA from the Wharton School of Business.
JOOR is a fast-growing, VC-backed startup that is transforming the way business interactions take place within fashion. We are a one of a kind marketplace that enables retailers to connect and buy directly from brands online. JOOR empowers small businesses and fashion brands to grow their businesses through a new online channel while saving time and money. |
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Bryan Wolff
Bonobos
CFO
Bryan recently joined Bonobos as the CFO in the beginning of 2012, but has been around the company since its inception in 2007. He went to business school with the two co-founders, bought the first pair of Bonobos pants ever made, was one of the first investors in the company, and served on the Board of Advisors for a number of years.
Bryan has a computer science engineering degree from Princeton and a MBA from Stanford. He previously worked as a consultant for McKinsey & Company, and as a hedge fund analyst for AllianceBernstein and Luxor Capital.
Bonobos is the leading premium, web-driven men’s apparel brand and e-tailer, and the largest apparel brand in the U.S. launched on the web. Bonobos is lighting the way for the coming vertical E-commerce revolution, delivering a well-targeted brand promise: world-class fit, an easy shopping experience, and a clever and irreverent brand spirit. Bonobos was named “One of America’s Hottest Brands” by Advertising Age, one of Inc. Magazine’s “20 Awesome Facebook Fan Pages” and was awarded Crain’s “Best Places to Work in New York City” in 2011. |
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