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Commentary: A responsibility to do ethics right
(An excerpt)
by Kivanc Onan
December 5, 2002

We as managers need to be well equipped and well informed about the issue of Corporate Responsibility and Ethics. In any line of business we may choose pursue, there will be difficult decisions, each with their trade-offs. Such trade-offs will effect people, environment and communities at large. There are thousands cases out there that demonstrate the consequences of bad decisions and acts of irresponsibility. This should tell us that we can also make wrong decisions.

It is therefore with gratitude, I welcome the initiative by Columbia Business School administration to re-introduce ethics back in to the classroom. There may be those at Columbia Business School, including the faculty members that may see ethics as an uninteresting addition to the curriculum that would fail to stimulate a class room. There are those who would argue that it is too late to learn ethics, integrity and honesty. There are others who would find ethics to be an easy target for ethnocentrisms. There would be many challenges in managing this change. But if Columbia Business School is to continue to be one of the best B-schools in the world, we can not afford to avoid these challenges. Our talented faculty, alumni and students should be able to come up with creative solutions to make it work.

I look forward a well thought out, challenging course material with real life case studies. I look forward to the opportunity to discuss ethics and corporate responsibility with my fellow classmates, faculty, alumni and corporate leaders. From investment banking to manufacturing, from pharmaceuticals to advertising, I want at least be able articulate some of the very important social, environmental and legal issues that businesses face today. This is just another chapter in the ongoing challenge for the administration, the faculty and the student body, as we all aspire to set new standards in business education.

To the student body, the challenge is to stay involved. To keep an open mind (remember Strategy and CEO) and try to get best out of opportunities provided at the business school. We all need to better prepare ourselves for these critical issues.

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