Jonathan Levav

Office:	509 Uris
Phone:	212-854-0357
Fax:	212-854-7647
E-mail:	jl2351@columbia.edu
Office Hours:	By appointment only — schedule via e-mail

Download Curriculum Vitae

Class of 1967 Associate Professor of Business
Marketing

AB, Princeton, 1996; PhD, Duke, 2003

Year joined: 2003

Teaching and research interests

Professor Levav's research interests center primarily on judgment and decision making, including preference prediction, probability judgment, affect, subjective well-being and context dependent preferences. Professor Levav teaches the core marketing course.

Selected Research, Papers and Publications

More		Choice Construction versus Preference Construction: The Instability of Preferences Learned in Context. Journal of Marketing Research; XLV 4 2008, 145–158. Coauthor(s): On Amir.
More	Download	When Questions Change Behavior: The Role of Ease of Representation. Psychological Science; 17 (3), 3 2006, 207–13. Coauthor(s): Gavan Fitzsimons.
More	Download	Sequential Variety-Seeking in Group Settings: Taking the Road Less Traveled and Less Enjoyed. Journal of Consumer Research; 27 (3), 12 2000, 279–90. Coauthor(s): Dan Ariely.

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