Ali Faraji Rad

Affect as an Ordinal System of Utility Assessment

Coauthor(s): Michel Tuan Pham, Olivier Toubia, Leonard Lee.
Exact Citation:
Pham, Michel Tuan, Ali Faraji Rad, Olivier Toubia, and Leonard Lee. "Affect as an Ordinal System of Utility Assessment." Columbia Business School, 2014.
Date: 2014