Bernd Schmitt“Bridging Theory and Practice: A Conceptual Model of Relevant Research”Editors: Steve Posavac Source: Cracking the Code: Leveraging Consumer Psychology to Drive Profitability
Exact Citation:
Schmitt, Bernd. "Bridging Theory and Practice: A Conceptual Model of Relevant Research." In Cracking the Code: Leveraging Consumer Psychology to Drive Profitability. Ed. Steve Posavac . Armonk, NY: M.E. Sharpe, August 2011. Place: Armonk, NY
Date:
8
2011
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