Bernd Schmitt

“Bridging Theory and Practice: A Conceptual Model of Relevant Research”

Editors: Steve Posavac

Source: Cracking the Code: Leveraging Consumer Psychology to Drive Profitability
Exact Citation:
Schmitt, Bernd. "Bridging Theory and Practice: A Conceptual Model of Relevant Research." In Cracking the Code: Leveraging Consumer Psychology to Drive Profitability. Ed. Steve Posavac . Armonk, NY: M.E. Sharpe, August 2011.
Place: Armonk, NY
Date: 8 2011