Bernd Schmitt

“Brand Experience: Managerial Applications of a New Consumer Psychology Concept”

Coauthor(s): J. Josko Brakus, Lia Zarantonello.

Editors: Steven S. Posavac

Source: Cracking the Code
Exact Citation:
Brakus, J. Josko, Bernd Schmitt, and Lia Zarantonello. "Brand Experience: Managerial Applications of a New Consumer Psychology Concept." In Cracking the Code. Ed. Steven S. Posavac. Armonk, NY: M.E. Sharpe, August 2011.
Place: Armonk, NY
Date: 8 2011