Bernd Schmitt“Brand Experience: Managerial Applications of a New Consumer Psychology Concept”Coauthor(s): J. Josko Brakus, Lia Zarantonello.Editors: Steven S. Posavac Source: Cracking the Code
Exact Citation:
Brakus, J. Josko, Bernd Schmitt, and Lia Zarantonello. "Brand Experience: Managerial Applications of a New Consumer Psychology Concept." In Cracking the Code. Ed. Steven S. Posavac. Armonk, NY: M.E. Sharpe, August 2011. Place: Armonk, NY
Date:
8
2011
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