Bernd Schmitt

“Managing a customer experience project”

Editors: Seth Arenstein, Jana Henthorn, Charles H. Patti, Ph.D., and Ronald Rizzuto, Ph.D.

Source: Customer experience management: Lessons and insights for the cable industry
Exact Citation:
Schmitt, Bernd. "Managing a customer experience project." In Customer experience management: Lessons and insights for the cable industry, 23-25. Ed. Seth Arenstein, Jana Henthorn, Charles H. Patti, Ph.D., and Ronald Rizzuto, Ph.D.. Rockville, MD: CableFAX Daily, April 2010.
Pages: 23-25
Place: Rockville, MD
Date: 4 2010