Bernd Schmitt

“Brand Identity: Brand Naming Process and Brand Linguistics in an International Context”

Coauthor(s): Shu Zhang.

Editors: R. Srivastava & G. M. Thomas

Source: Next Practices in Marketing: Brand Management
Exact Citation:
Schmitt, Bernd, and Shu Zhang. "Brand Identity: Brand Naming Process and Brand Linguistics in an International Context." In Next Practices in Marketing: Brand Management. Ed. R. Srivastava & G. M. Thomas. Newbury Park: SAGE (forthcoming).
Place: Newbury Park
Date: 2012