Bernd Schmitt“Brand Identity: Brand Naming Process and Brand Linguistics in an International Context”Coauthor(s): Shu Zhang.Editors: R. Srivastava & G. M. Thomas Source: Next Practices in Marketing: Brand Management
Exact Citation:
Schmitt, Bernd, and Shu Zhang. "Brand Identity: Brand Naming Process and Brand Linguistics in an International Context." In Next Practices in Marketing: Brand Management. Ed. R. Srivastava & G. M. Thomas. Newbury Park: SAGE (forthcoming). Place: Newbury Park
Date:
2012
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