Bernd Schmitt

How to Advertise and Impact the Brand? An Analysis of Advertising Appeals in Countries at Different Levels of Development

Coauthor(s): Lia Zarantonello, Kamel Jedidi.
Source: Journal of Advertising Research
Exact Citation:
Zarantonello, Lia, Bernd Schmitt, and Kamel Jedidi. "How to Advertise and Impact the Brand? An Analysis of Advertising Appeals in Countries at Different Levels of Development." Journal of Advertising Research (forthcoming).
Date: 2012

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