Bernd Schmitt

Experiential Product Attributes and Preferences for New Products: The Role of Processing Fluency

Coauthor(s): J. Josko Brakus, Shi Zhang.
Source: Journal of Business Research
Exact Citation:
Brakus, J. Josko, Bernd Schmitt, and Shi Zhang. "Experiential Product Attributes and Preferences for New Products: The Role of Processing Fluency." Journal of Business Research (forthcoming).
Date: 2018