Bernd Schmitt

Marketing Function and Form: How Functionalist and Experiential Architectures Affect Corporate Brand Personality

Coauthor(s): U Raffelt, Alan Meyer.
Source: International Journal of Research in Marketing
Exact Citation:
Raffelt, U, Bernd Schmitt, and Alan Meyer. "Marketing Function and Form: How Functionalist and Experiential Architectures Affect Corporate Brand Personality." International Journal of Research in Marketing (forthcoming).
Date: 2018

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