Bernd Schmitt

“Strategic corporate re-branding”

Coauthor(s): Patrick Cettier.

Editors: T. C. Melewar and Elif Karaosmanoglu

Source: Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Exact Citation:
Cettier, Patrick, and Bernd Schmitt. "Strategic corporate re-branding." In Contemporary Thoughts on Corporate Branding and Corporate Identity Management, 166-186. Ed. T. C. Melewar and Elif Karaosmanoglu. Hampshire, UK: Palgrave Macmillan, 2008.
Pages: 166-186
Place: Hampshire, UK
Date: 2008