Bernd Schmitt“Strategic corporate re-branding”Coauthor(s): Patrick Cettier.Editors: T. C. Melewar and Elif Karaosmanoglu Source: Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Exact Citation:
Cettier, Patrick, and Bernd Schmitt. "Strategic corporate re-branding." In Contemporary Thoughts on Corporate Branding and Corporate Identity Management, 166-186. Ed. T. C. Melewar and Elif Karaosmanoglu. Hampshire, UK: Palgrave Macmillan, 2008. Pages: 166-186
Place: Hampshire, UK
Date:
2008
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