Bernd Schmitt

“Phonology and semantics in international marketing: What brand name translations tell us about consumer cognition”

Coauthor(s): Shi Zhang.

Editors: Lowrey, T.

Source: Psycholinguistic phenomena in marketing communications
Exact Citation:
Zhang, Shi, and Bernd Schmitt. "Phonology and semantics in international marketing: What brand name translations tell us about consumer cognition." In Psycholinguistic phenomena in marketing communications, 59-78. Ed. Lowrey, T. . Englewood Cliffs: Lawrence Erlbaum, 2006.
Pages: 59-78
Place: Englewood Cliffs
Date: 2006