Bernd Schmitt“Phonology and semantics in international marketing: What brand name translations tell us about consumer cognition”Coauthor(s): Shi Zhang.Editors: Lowrey, T. Source: Psycholinguistic phenomena in marketing communications
Exact Citation:
Zhang, Shi, and Bernd Schmitt. "Phonology and semantics in international marketing: What brand name translations tell us about consumer cognition." In Psycholinguistic phenomena in marketing communications, 59-78. Ed. Lowrey, T. . Englewood Cliffs: Lawrence Erlbaum, 2006. Pages: 59-78
Place: Englewood Cliffs
Date:
2006
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