Bernd Schmitt

Culture-dependent assimilation and differentiation of the self: Preferences for consumption symbols in the United States and China

Coauthor(s): J. Aaker.
Source: Journal of Cross-Cultural Psychology
Exact Citation:
Aaker, J., and Bernd Schmitt. "Culture-dependent assimilation and differentiation of the self: Preferences for consumption symbols in the United States and China." Journal of Cross-Cultural Psychology 38 (2001): 561-576.
Volume: 38
Pages: 561-576
Date: 2001