Bernd Schmitt

Building strong brands in Asia: Selecting the visual components of image to maximize brand strength

Coauthor(s): P. Henderson, J. Cote, S. Leong.
Source: International Journal of Research in Marketing
Exact Citation:
Henderson, P., J. Cote, S. Leong, and Bernd Schmitt. "Building strong brands in Asia: Selecting the visual components of image to maximize brand strength." International Journal of Research in Marketing 20 (2003): 297-313.
Volume: 20
Pages: 297-313
Date: 2003