Bernd Schmitt

“Why the Asian consumer?”

Editors: Schmitt, B. and Lee, L.

Source: The Psychology of Asian Consumers
Exact Citation:
Schmitt, Bernd. "Why the Asian consumer?" In The Psychology of Asian Consumers. Ed. Schmitt, B. and Lee, L. . Routledge: Academic Press, 2014.
Place: Routledge
Date: 2014