Bernd Schmitt

“Competitive advantage through customer experience management”

Editors: S. S. Kambhammettu

Source: Customer experience management. concepts and applications
Exact Citation:
Schmitt, Bernd. "Competitive advantage through customer experience management." In Customer experience management. concepts and applications. Ed. S. S. Kambhammettu. Nagarjuna Hills: Other, 2005.
Place: Nagarjuna Hills
Date: 2005