Bernd Schmitt

“From image to experience”

Editors: L. Kahle

Source: Images and the psychology of marketing communciation
Exact Citation:
Schmitt, Bernd. "From image to experience." In Images and the psychology of marketing communciation. Ed. L. Kahle . Englewood Cliffs: Lawrence Erlbaum, 2005.
Place: Englewood Cliffs
Date: 2005