Bernd Schmitt

“Language and culture: a new approach to consumer behavior in international marketing research”

Coauthor(s): Shi Zhang, Hillary Haley.

Editors: S.C. Jain

Source: State of the art in research in international marketing
Exact Citation:
Zhang, Shi, Bernd Schmitt, and Hillary Haley. "Language and culture: a new approach to consumer behavior in international marketing research." In State of the art in research in international marketing. Ed. S.C. Jain. Northampton, MA: Edward Elgar, 2003.
Place: Northampton, MA
Date: 2003