Bernd Schmitt

“From traditional features-and-benefits marketing to experiential marketing”

Editors: S. Jain

Source: Handbook of research in international marketing
Exact Citation:
Schmitt, Bernd. "From traditional features-and-benefits marketing to experiential marketing." In Handbook of research in international marketing. Ed. S. Jain. London: Edward Elgar, 2003.
Place: London
Date: 2003