Bernd Schmitt

“Branding puts a high value on reputation management”

Editors: J. Pickford

Source: Mastering Risk
Exact Citation:
Schmitt, Bernd. "Branding puts a high value on reputation management." In Mastering tisk, 236-240. Ed. J. Pickford. London: Pearson, 2001.
Pages: 236-240
Place: London
Date: 2001