Don Sexton

Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them

Abstract:
In Marketing 101, you'll learn how to: master the basics of great marketing to grow your business; adapt your marketing strategy to difficult economic conditions; understand customers, competitors, and markets; discover your target audiences; position your product or service against the competition; create a great brand from scratch; market residential and commercial properties effectively; and much more.

Exact Citation:
Sexton, Don. Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them. Hoboken N.J.: Wiley, 2006.
Place: Hoboken N.J.
Date: 2006