Don Sexton

Achieving Marketing Nirvana

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Abstract:
Donald E. Sexton, PhD, a professor of marketing at Columbia University and president of The Arrow Group, Ltd., discusses one key way to link marketing activity to financial performance.

Source: The Advertiser (an ANA publication)
Exact Citation:
Sexton, Don. "Achieving Marketing Nirvana." The Advertiser 1 (July 15, 2009): 18.
Volume: N/A
Pages: 18
Date: 15 7 2009