Don Sexton

A Cluster Analytic Approach to Market Response Functions

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Abstract:
Article reprinted with permission from the Journal of Marketing Research, published by the American Marketing Association, Don Sexton, 11, no. 1 (February 1974), pp. 109-14.

Source: Journal of Marketing Research
Exact Citation:
Sexton, Don. "A Cluster Analytic Approach to Market Response Functions." Journal of Marketing Research 11, no. 1 (February 1974): 109-14.
Volume: 11
Number: 1
Pages: 109-14
Date: 2 1974