Don Sexton

Branding: Get Your Basics Right

Abstract:
Prof. Donald E. Sexton, in an exclusive write-up for OER, focuses on how a country brand affects behaviour through perceived value and what factors influence the branding investment process.

Source: Oman Economic Review
Exact Citation:
Sexton, Don. "Branding: Get Your Basics Right." Oman Economic Review (August 2005): 38-39.
Volume: N/A
Pages: 38-39
Date: 8 2005

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