Don Sexton

Building the Brand Scorecard

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Abstract:
The author discusses his work with the Conference Board's Council on Corporate Brand Management to develop a brand scorecard for monitoring the health of a brand.

Source: The Advertiser
Exact Citation:
Sexton, Don. "Building the Brand Scorecard." The Advertiser, February 2005.
Volume: N/A
Pages: 54-58
Date: 2 2005

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