Don Sexton

Organizing for Marketing ROI

Abstract:

Many companies do not know their marketing ROI because their organizations are not set up to evaluate marketing ROI.

Source: Effective Executive
Exact Citation:
Sexton, Don. "Organizing for Marketing ROI." Effective Executive 13, no. 12 (December 2010): 60-64.
Volume: 13
Number: 12
Pages: 60-64
Date: 12 2010