Don Sexton

What's Your Marketing ROI?

Abstract:

Why companies have had difficulties determining marketing ROI and how they should approach evaluating marketing ROI.  (Reprinted from Columbia Ideas at Work, "Many Happy Returns on Marketing," 8/31/2009, pp. 1-2.)

Source: Strategic Marketing
Exact Citation:
Sexton, Don. "What's Your Marketing ROI?" Interview by Kimberly Kinchen.Strategic Marketing (January 10, 2010): 26-28.
Volume: 1
Number: 1
Pages: 26-28
Date: 10 1 2010