Don Sexton

Be Precisely Effective, Part I

Abstract:

Discussion of different marketing strategies to employ during difficult times.  (Reprinted from "Marketing in Difficult Times," Effective Executive, July, 2009, pp. 11-18.)

Source: Strategic Marketing
Exact Citation:
Sexton, Don. "Be Precisely Effective, Part I." Strategic Marketing 1, no. 4 (July 15, 2010): 30-32.
Volume: 1
Number: 4
Pages: 30-32
Date: 15 7 2010