Don Sexton

Be Precisely Effective, Part II

Abstract:

How to view pricing, cross-selling, and customer loyalty during difficult economic times.  (Reprinted from "Marketing in Difficult Times," Effective Executive, July, 2009, pp. 11-18.)

Source: Strategic Marketing
Exact Citation:
Sexton, Don. "Be Precisely Effective, Part II." Strategic Marketing 1, no. 5 (September 15, 2010): 30-33.
Volume: 1
Number: 5
Pages: 30-33
Date: 15 9 2010