Donald Lehmann

From Customer Lifetime Value to Shareholder Value

Coauthor(s): Paul Berger, Naras Edchambadi, Morris George, Ross Rizley, Rajkumar Vankatesan.
Source: Journal of Service Research
Exact Citation:
Lehmann, Donald, Paul Berger, Naras Edchambadi, Morris George, Ross Rizley, and Rajkumar Vankatesan. "From Customer Lifetime Value to Shareholder Value." Journal of Service Research 9, no. 2 (November 2006): 156-67.
Volume: 9
Number: 2
Pages: 156-67
Date: 11 2006