Donald Lehmann

The Impact of CLV on Firm Valuation

Coauthor(s): Sunil Gupta.
Source: Journal of Relationship Marketing
Exact Citation:
Lehmann, Donald, and Sunil Gupta. "The Impact of CLV on Firm Valuation." Journal of Relationship Marketing 5, no. 2 (2006): 87-110.
Volume: 5
Number: 2
Pages: 87-110
Date: 2006