Donald Lehmann

The Role of Visualization in the Response to New Products

Coauthor(s): Gita Johar, Jennifer Stuart, Anil Thozhur.
Source: Journal of the Academy of Marketing Science
Exact Citation:
Lehmann, Donald, Gita Johar, Jennifer Stuart, and Anul Thozur. "The Role of Visualization in the Response to New Products." Journal of the Academy of Marketing Science (forthcoming).
Date: 2007

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